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The Perfect Small Hotel Sirvoy Website in Anytown, USA

These days 97% of customers search online for products and services and 91% have decided to contact a business because of the experience they had online of that company. Your website’s homepage is usually the first experience customers have of your hotel or B&B. It’s your opportunity to tell your story and convey what makes your hotel unique.

However, all of your hotel’s information will get lost if your homepage is cluttered or difficult to navigate. Furthermore, even if your homepage looks amazing, it’s not going to get you more bookings if potential guests can’t find it. The following are the essential features that need to be on your homepage, and throughout your entire website:

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  • Your website needs to be mobile-friendly:
    Roughly 96% of people use their smartphone to research potential products and services and over 70% of those searches result in your potential customer sharing content from your site, contacting you for more information, or even booking a room. You can’t afford to not have a website that isn’t mobile-friendly. Plus Google ranks mobile friendly sites higher in searches.
  • Your website needs to be Search Engine Optimized:
    Google is constantly changing how they rank websites. Like you, they want to constantly improve their customer’s experience. Your website needs an SEO strategy that doesn’t just change with Google, but that anticipates what Google will alter in the future so your hotel website will always show up at the top of that first page of their search.
  • Google Map and your hotel’s location and contact info on every page:
    Google, Bing, and Citysearch all display relevant local content on the front page of search results. Having all this information on every page of your site helps ensure that your hotel will show up on that first page of search results.
  • Good content that also effectively utilizes keywords:
    Your website needs to be easy to navigate and easy to read. You want content that’s engaging and that focuses on the customer and not just what services you offer or why you’re the best. It also has to fold keywords and local keywords into the content without looking like just a bunch of filler and keywords. Your site might rank on Google, but a customer isn’t going to stay to learn about your hotel if it’s not something they enjoy reading, or your site makes no sense.
  • Quality Video content on your homepage:
    8.5 out of 10 people will watch an online video as part of a search for information on a business and there are seven billion unique video searches every 70 days. Search Optimized video content helps people find your hotel. Again, don’t just focus on the SEO value of video, but make sure it’s entertaining and informative. A poorly made or dated video will put potential guests off and make you look unprofessional.

Now that you know some basics of what needs to go on your hotel’s Sirvoy website homepage, we can focus on the other key pages on your website. In the following pages, you’ll learn what goes on each page and why so your hotel will both be top in your guest’s search and also attract new guests to stay with you.

If you have any questions about Hotel websites call Erin Connolly at BizIQ today 480-685-9430.

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