Since location is the number one factor in why guests choose your hotel, your hotel’s website needs an activities page. The activities page is your opportunity to highlight how great the area around your hotel is. Your content should briefly describe the setting and any interesting history of the area as well as list popular activities and attractions that guests can get to from your hotel. You can also include a section for any activities that your hotel has as optional amenities or add-ons like in-room massage, or small group tours.
Besides an opportunity to provide your guests with more engaging content and reasons to choose your hotel, the activities page is another opportunity for you to use keywords, including local keywords in your site ensuring your hotel shows up on the first page of your potential guest’s online search queries. Locally targeted keywords can make a huge difference in how Google and other search engines rank your hotel’s website.
Remember your hotel’s activities page should have:
- A one to two short paragraphs summarizing the reasons to visit the area your hotel’s located in.
- A list of popular activities and attractions easily accessible from your hotel.
- Any optional activities, amenities or add-ons your hotel can provide.
- Two to three photos that highlight the activities near your hotel.
- Written content that’s engaging and effectively utilizes keywords, including local keywords.
- The Sirvoy booking plugin visible and easy to find on the page, usually above the location and contact area.
- Your inn’s contact, location and the Google Map at the bottom of the page.
Just like all the pages on your hotel site, your activities page needs to convince your guests that your hotel is the perfect place for them without overtly selling to them, but by showcasing the hotel’s story and the attraction of the area while also employing SEO keyword strategy.
Erin Connolly at BizIQ is available to answer all your questions about hotel websites. Call us today 480-685-9430.