Your hotel’s lodging page is where you can show your guest’s why your rooms are different and also highlight your inn’s location. One of the key factors that influence guests to choose a particular hotel is its location. You can incorporate local keywords into your lodging page’s content as well as making it easy for your guests to see the price of each room and what each room has to offer.
Just like your homepage, the lodging page must be mobile-friendly, easy to read and navigate, have your hotel’s location, contact info and map at the bottom, and be fully optimized. You want enough content on all of your website’s pages, including the lodging page, but not so much that potential guests can’t easily find the information they’re looking for.
The lodging page should do the following:
- Showcase your rooms: use clear, professional looking photos of every room type available in your inn.
- Clearly and concisely summarize the personality of each room type and the amenities available: Just two short sentences is enough to give your guests an idea of what it would be like to stay in a room.
- Clearly list the room price: including any different rates for specific days or holidays.
- Be easy to read and not overstuffed with content: A good format for the lodging page is two short paragraphs to introduce your hotel lodgings, then a photo of each room type with a two sentence summary and a bullet point price list.
- Highlight the Sirvoy booking plugin: It should be easy for guests to book a room right on the lodging page and the Sirvoy plugin should be easy to see and find on the page.
- Contain keywords and your hotel’s location: Keywords, location, contact and the map are going to appear at the bottom of every page of your hotel’s website so it shows up on the first page of a local search.
Remember you’re balancing the appeal of your hotel site’s content with making sure the content contains all the elements so it shows up on the first page of any search. You want potential guests to find your inn, but you want them to fall in love with it and book a room once they find your site.
If you have any questions about lodging page content or hotel websites call Erin Connolly at BizIQ today 480-685-9430.