Google uses content to rank your hotel website. It’s actually the primary factor for where you show up in customer searches. You need relevant and quality content including written content, images, video and links to help your website rank higher up in your guests’ searches on Google.
Google compares the content on your hotel site to the amount of content that other inns and small hotels have on their websites. If you have more great content than they do, your hotel’s website might rank higher than your competition.
A blog or news page is a great way to add content to your hotel’s website. Remember we’re not talking about content for the sake of SEO alone. You want to keep your potential guests in mind in your news posts. Make sure you’re writing about information that’s important and useful to them. In fact, Google tends to ignore web pages that don’t contain informative and helpful content.
Reasons to have a news page:
- It helps your hotel appear on the first page of Google and Bing search queries.
- It helps you create content that you and your guests can share on social media.
- It can bring you more leads and conversions – translation bookings, to your hotel.
- It can establish you as an authority on the area and activities that guests can enjoy when they stay at your hotel.
- You can use a news page or blog to alert potential and returning guests of special promotions like package deals, coupons or contests for free nights at your hotel.
- It’s another opportunity to showcase your hotel’s unique brand.
You can write your hotel’s blog posts yourself, but no need to worry if you’re too busy or not a good writer, you can hire a writer or digital marketing company to write and post blogs for you.
If you’d like more information on news pages for your hotel site, call Erin Connolly at BizIQ today at 480-685-9430.